7 Actions to Create a Welcoming Space for Clients and Address Diversity
Creating a welcoming space for clients is crucial in today's diverse business landscape. This article explores actionable steps to enhance inclusivity and comfort in professional environments, drawing from expert insights across various fields. From addressing individual comfort needs to implementing cultural competence training, these strategies aim to foster a more inclusive and respectful atmosphere for all clients.
- Ask Clients About Their Comfort Needs
- Design Practice for Dignity and Autonomy
- Showcase Diverse Artwork and Literature
- Offer Multilingual Resources and Interpreters
- Provide Gender-Neutral Facilities and Inclusive Signage
- Implement Cultural Competence Training for Staff
- Establish Flexible Scheduling Options
Ask Clients About Their Comfort Needs
Hello,
See below for my response to your query - I have changed some details in order to preserve confidentiality.
I was quite proud of my accessible office setup. Then I spent an entire session watching one of my clients twist and turn in their chair as if they were sitting on rocks. They'd shift left, then right, tuck one leg under, stretch it out again.
Finally, they mentioned they had chronic pain and the chair in my office was aggravating it. They'd noticed softer seating in the waiting room but thought it would be too much trouble to ask.
I was mortified! My client was literally suffering through our session because I'd never thought to ask about their comfort. I'd been so focused on checking regulatory boxes that I'd missed their actual human needs.
Now I start every first session with: "Is there anything about this space that doesn't work for you?"
I never would have guessed the things that people told me. One of my clients needed dimmer lighting for their migraines. Another asked if they could sit on the floor - sitting upright triggered their vertigo.
I've realized that accessibility isn't a checklist of conditions to accommodate. Instead, accessibility is about understanding that everyone's body has its own needs and limits. Sometimes the most inclusive thing we can do is admit we don't know what someone needs and just ask.
If quotes are used, please link to my private practice, Emotions Therapy Calgary (https://www.emotionstherapycalgary.ca/). Thank you!
-Rod

Design Practice for Dignity and Autonomy
As a therapist and business owner, I believe that creating a truly inclusive practice is not a checkbox, but an ongoing commitment to reflection, action, and accountability. Diversity and inclusion manifest not only in who we serve but also in how we serve them. This means actively unlearning bias, challenging assumptions, and recognizing how systems of oppression appear in the therapy room.
In my clinical work, I take a trauma-informed and neurodivergent-affirming approach. I pay close attention to how a client's identities (race, gender, disability, sexuality, body size, socioeconomic background) intersect with their mental health and access to support. I don't assume neutrality or sameness. I ask, I listen, and I do the work to stay informed without placing the burden of education on my clients.
One action I take to create a safe and welcoming space is to intentionally design my practice, both physically and relationally, with comfort, dignity, and autonomy in mind. This includes offering sensory-friendly elements like soft lighting and fidgets, using inclusive intake forms that honor a range of identities and experiences, and offering clients collaborative choice in everything from seating to session structure. My goal is to create an environment where clients don't have to "mask" or shrink to fit in. They get to show up as their full, complex selves.

Showcase Diverse Artwork and Literature
Creating a welcoming space for clients begins with the visual environment. Implementing diverse artwork and literature in waiting areas can make a significant impact on how clients perceive the space. By showcasing art from various cultures and providing reading materials in different languages, businesses can demonstrate their commitment to inclusivity.
This approach helps clients feel represented and valued, regardless of their background. It also serves as a conversation starter, potentially easing any tension or nervousness clients might feel. Consider reaching out to local artists from diverse backgrounds to feature their work and create a truly representative space.
Offer Multilingual Resources and Interpreters
Language barriers can be a significant obstacle in creating a welcoming environment for clients. Offering multilingual resources and interpreter services is a crucial step in addressing this challenge. By providing information in multiple languages, businesses ensure that all clients can fully understand and engage with their services.
This approach not only improves communication but also demonstrates respect for clients' cultural identities. Interpreter services can be particularly valuable during important discussions or meetings. Take the initiative to assess the language needs of your client base and implement appropriate language support services.
Provide Gender-Neutral Facilities and Inclusive Signage
Inclusivity in facility design is an often overlooked aspect of creating a welcoming space. Providing gender-neutral restrooms and inclusive signage can make a substantial difference in how comfortable clients feel. This approach acknowledges and respects diverse gender identities, ensuring that all clients have access to facilities without discomfort or anxiety.
Inclusive signage goes beyond restrooms, extending to all areas of the space to ensure clear communication for everyone. It's important to use symbols and language that are universally understood. Consider conducting a thorough review of your facility's signage and restroom options to identify areas for improvement.
Implement Cultural Competence Training for Staff
Staff behavior and attitudes play a crucial role in creating a welcoming environment. Regular training on cultural competence equips staff with the knowledge and skills to interact respectfully and effectively with clients from diverse backgrounds. These training sessions should cover topics such as unconscious bias, cultural norms, and effective cross-cultural communication.
By investing in ongoing education, businesses demonstrate their commitment to fostering an inclusive atmosphere. This approach not only improves client experiences but also enhances staff morale and teamwork. Commit to implementing a comprehensive cultural competence training program for all staff members.
Establish Flexible Scheduling Options
Recognizing that clients have diverse needs and schedules is essential in creating a truly welcoming space. Establishing flexible scheduling options can significantly improve accessibility and client satisfaction. This might include extended hours, weekend appointments, or virtual meeting options.
By accommodating various work schedules, family responsibilities, and cultural observances, businesses show that they value and respect their clients' time and commitments. Flexible scheduling can also reduce stress and make it easier for clients to engage with services. Take steps to assess your current scheduling practices and implement more flexible options to meet diverse client needs.